- We will serve you with honest values.
- We will be truthful regarding goods and services offered.
- We will honour guarantees offered.
- We will advertise and sell merchandise and services on their merit.
- We will avoid all devices and schemes which prey on human ignorance and gullibility.
- We will strive to ensure that the normal use of merchandise or services offered will not be hazardous to public health.
- We will refrain from the use of unethical business practices.
- We will be sympathetic with the complaints and criticisms of our customers.
- We will maintain a healthy business environment by reinforcing mutual respect and openness between customer and merchant.